Canadian Pacific: Creating a Brand, Building a Nation
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An unprecedented look at Canada's history: How advertising shaped the country's image
The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique.
Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.
Titre : Canadian Pacific: Creating a Brand, Building a Nation Auteur : Marc H. Choko, M. C. Huhne Éditeur : Callisto Publishers Thème : Art canadien Format : Relié Pages : 384 Dimension : 23 x 31 cm Langue : Anglais Date de publication : Novembre 2015 ISBN : 9783981655049